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They always use these word pairs like Safe & Effective and now Misinformation & Disinformation. It'll be an ongoing campaign of censorship. To counter this a competitive brand can work.

Truthful Enlightenment
Knowledge Empowerment
Authentic Insight
Clear Transparency
Open Disclosure
Honest Awareness
Factual Illumination
Genuine Awareness
Accurate Revelation
Candid Clarity

Now that there is some awareness among the herd the prior brand can be attacked as a
Effective Fraud

The sheep just get these earworms/linguistic imprints lodged in their head. The WEF will be stepping up the censorship campaign - claiming to that opinion is protected speech but not incorrect facts. Actually that is false - any censorship of speech is censorship. They are just creating Forbidden Facts and Restricted Realities.