Just two weeks after The Beatles had made their third debut appearance on “The Ed Sullivan Show”, the second wave of The British Invasion arrived on this day, March 8, 1964, when when The Dave Clark 5 hit the stage at CBS Studio 50.
Even though Dick Clark’s “American Bandstand”, Lloyd Thaxton’s show and countless local dance shows had been on the air live for years with the guest acts lip syncing, that I am aware of, this is the first time a major act was caught “cheating”. (Flash back to new year’s eve and the Mariah Carey incident.)
According to Art Shine, very few acts lip-synced their songs on Sullivan, and Ed always preferred live performances, but occasional it was allowed, especially with rock acts.
Art said The DC5 always did this, because they didn’t trust TV audio men to get the vocal mix right. The only thing they wanted live mics on was the drum kit, and you can hear that here, especially on the crash cymbal hits.
At the time, Sullivan’s audio man was Bob Miller, who had just done the three Beatles shows with only a few minor audio hiccups. All of those Beatles performances were sung and performed live, and the biggest problem was micing the three guitar amps hidden behind Ringo’s riser.
Given this :34 second lag, and where the song starts, the audio man seems to have hit the play button (taped tracks only, never a record) but had a patch panel problem.
As I mentioned above, Art Shine was hired as the Sullivan show’s chief audio man immediately after the June 1965 incident, but replacing Mr. Miller had been in the works for a while.
https://eyesofageneration.com/televisions-first-recorded-lip-sync-melt-down-an-epic-fail/
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