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Whole Foods, along with plenty of others, is guilty of greenwashing. In his opinion, Amazon will eventually turn Whole Foods into Walmart... but I'm sure most of us see that coming even if we never did explicitly put it into words.

For those who don't know, White Oak Pastures does regenerative agriculture and they've de-industrialized the farming process. It's not about how many pounds of meat they can pump out to the supermarket, it's about the quality of the food they sell to their customers. It's the difference between "cage free" and pasture raised.

I don't know that I've ever specifically shopped for White Oak Pastures, but I can certainly tell you that US Wellness Meats has an incredibly delicious selection. Their bacon is especially outstanding.