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I'm fine with it considering the way jews feel about the x.

SpaceX

Amex was rebranded from AMerican EXpress to make it shorter and maybe because people were already saying that.

Elon has had the X.com domain name for years, iirc he was originally trying to call PayPal just "X" and got talked out of it.

WatsonX is probably because IBM bandwagons on anything that sounds "new and cutting edge" in a boomer kind of way.

Following years of seeing endless triangles embedded in corporate logos...

"x" is edgy, and eXXXXtreme.
yes people are dumb ,so what?

Remember when Zuckerberg renamed his company Meta? The Greek word Meta can be translated as trans. That's not the only possible way to translate it but interesting that he'd choose the closest Greek word to trans to name his company after.

X
TAV (ת) is the twenty-second letter of the Hebrew Alef-Bet. It has the numerical value of 400. TAV’s Ancient Hebrew Picture is a mark – the mark – that looks like a cross or an “X” that marks the spot. The pictograph of that mark symbolizes: ownership, to seal, to make a covenant, to join two things together, or to make a sign.
TAV (ת) is the last letter for the Hebrew word emet, which means truth. Significantly, emet is made up of the first, middle, and last letters of the Hebrew Alphabet. It is spelled ALEF, MEM, and TAV (אמת). When someone says, “From ALEF to TAV,” they are describing something from the beginning to the end. It is the Hebrew equivalent of the English saying, “From A to Z.”
“Who has performed and done it, Calling the generations from the beginning? ‘I, the Lord, am the first [ALEF]; And with the last [TAV] I am He.’ ” (Isaiah 41:4 NKJV). ALEF (א) refers to God was the First and gave to all. MEM (מ) refers to there being no other power, because He is the King. TAV (ת) refers to the Lord of All will be the Last and He will never ultimately hand over the world to another. ALEF, MEM, and TAV (אמת) is the acrostic for the phrase “God is the Eternal King” in the infinite past, present, and future. “ ‘I am the Alpha [ALEF] and the Omega [TAV], the Beginning and the End,’ says the Lord, ‘who is and who was and who is to come, theAlmighty’ ” (Revelation 1:8 NKJV).
Truth is not only engraved on the Lord of the Universe’s signet ring, it is also one His names. “Jesus said to him, ‘I am the Way, the Truth, and the Life. No one comes to the Father except through Me’ ” (John 14:6 NKJV). God is absolute truth, which is eternal and cannot be nullified, voided, or distorted by falsehood. It always is and always will be. “When He, the Spirit of Truth, has come, He will guide you into all truth; for He will not speak on His own authority, but whatever He hears He will speak; and He will tell you things to come. He will glorify Me, for He will take of what is Mine and declare it to you. All things that the Father has are Mine. Therefore I said that He will take of Mine and declare it to you” (John 16:13-15 NKJV).
King David declared in Psalms 119:160 – “the very beginning of Your word is truth.” God’s seal in creation is truth (emet). Emettruth is found in the final three Hebrew words in the creation account: God created “to do” or “to make” (בָּרָא אֱלהִים לַעֲשׂוֹת – bara elohim la’asot). After six days of creation, we read in Genesis 2:3: “God blessed the seventh day and made it holy, because on it God rested from all His work (that He created to make).”
The seal of God’s seal is the simple faith of TAV, which is connected to God creating us to do. “But be doers of the word, and not hearers only, deceiving yourselves. For if anyone is a hearer of the word and not a doer, he is like a man observing his natural face in a mirror; for he observes himself, goes away, and immediately forgets what kind of man he was. But he who looks into the perfect law of liberty and continues in it, and is not a forgetful hearer but a doer of the work, this one will be blessed in what he does” (James 1:22-25 NKJV).
“But someone will say, ‘You have faith, and I have works.; Show me your faith without your works, and I will show you my faith by my works. You believe that there is one God. You do well. Even the demons believe—and tremble! But do you want to know, O foolish man, that faith without works is-dead? Was not Abraham our father justified by works when he offered Isaac his son on the altar? Do you see that faith was working together with his works, and by works faith was made perfect? And the Scripture was fulfilled which says, ‘Abraham believed God, and it was accounted to him for righteousness.’ And he was called the friend of God. You see then that a man is justified by works, and not by faith only.… For as the body without the spirit is dead, so faith without works is dead also” (James 2:18-26 NKJV).
All follows the seal of TAV – the majestic revelation of simple faith evidenced by one’s righteous works. Righteousness is about being, as in a righteous state of being, while truth is about doing what is right. Truth is a matter of being true in the sense that you are living it. You embody the truth of the Word of God (Messiah Yeshua). Always remember, the Ancient Hebrew Pictograph of TAV looks like a cross. “Looking unto Jesus, the author and finisher of our faith, who for the joy that was set before Him endured the CROSS, despising the shame, and has sat down at the right hand of the throne of God” (Hebrews 12:2 NKJV).
“For it pleased the Father that in Him all the fullness should dwell, and by Him to reconcile all things to Himself, by Him, whether things on earth or things in heaven, having made peace through the blood of His CROSS. And you, who once were alienated and enemies in your mind by wicked works, yet now He has reconciled in the body of His flesh through death, to present you holy, and blameless, and above reproach in His sight— if indeed you continue in the faith, grounded and steadfast, and are not moved away from the hope of the gospel” (Colossians 1:19-23 NKJV).
HEBREW LIVING LETTER ™ – TAV – SIGNET RING OF TRUTH | sapphirethroneministries “Signet Ring of Truth – TAV” by Robin Main
https://sapphirethroneministries.wordpress.com/2021/07/24/hebrew-living-letter-tav-signet-ring-of-truth/

Ezekiel 9:4 Commentaries:
[The LORD said to him, "Go through the midst of the city, even through the midst of Jerusalem, and put a mark on the foreheads of the men who sigh and groan over all the abominations which are being committed in its midst."]

Matthew Poole's Commentary
Set a mark: it is too curious, and as useless, to inquire what mark this was. It is groundless to confine it to the sign of the cross, whatever some discourse of the antique form of the letter Thau. It is sufficient that, after the manner of man’s speaking, the Lord assures us his remnant are safe, as what is under a seal, which none can or dare break open.
Upon the foreheads, as the faithful servants of God, in allusion perhaps to the custom in the East, that servants wore their master’s name in their foreheads, or to let us know that now this deliverance would be not as in Egypt by whole families, but by single and selected persons.
That sigh, out of inward grief for other men’s sins and sorrows.
That cry; express their grief by vocal lamentations, who dare openly bewail the abominations of this wicked city, and so bear their testimony against it.
For all the abominations; not as if these mourners knew every particular abomination, but they mourned for all the kinds of wickedness which they knew of.

Jamieson-Fausset-Brown Bible Commentary
4. midst of … city … midst of Jerusalem—This twofold designation marks more emphatically the scene of the divine judgments.
a mark—literally, the Hebrew letter Tau, the last in the alphabet, used as a mark ("my sign," Job 31:35, Margin); literally, Tau; originally written in the form of a cross, which Tertullian explains as referring to the badge and only means of salvation, the cross of Christ. But nowhere in Scripture are the words which are now employed as names of letters used to denote the letters themselves or their figures [Vitringa]. The noun here is cognate to the verb, "mark a mark." So in Re 7:3 no particular mark is specified. We seal what we wish to guard securely. When all things else on earth are confounded, God will secure His people from the common ruin. God gives the first charge as to their safety before He orders the punishment of the rest (Ps 31:20; Isa 26:20, 21). So in the case of Lot and Sodom (Ge 19:22); also the Egyptian first-born were not slain till Israel had time to sprinkle the blood-mark, ensuring their safety (compare Re 7:3; Am 9:9). So the early Christians had Pella provided as a refuge for them, before the destruction of Jerusalem.

Gill's Exposition of the Entire Bible
and set a mark upon the foreheads; not the Hebrew letter as some say, because in the form of a cross, and so signifying salvation by the cross of Christ; for this letter has no such form, neither in the characters used by the Jews, nor by the Samaritans, at least in the present character; though Origen and Jerom on the place say that the letter "tau" had the form of a cross in the letters the Samaritans used in their time; and this is defended by Walton (t), who observes, that Azariah in his Hebrew alphabet gives a double figure, one like that which is in present use, and another in the form of a cross, called St. Andrew's cross, and as it appears in some shekels; and in the Vatican alphabet, which Angelus E Roccha published, the last letter has the form of a cross; as have the Ethiopic and Coptic alphabets, which, it is certain, sprung from the ancient Hebrew; and so Montfaucon says (u), in some Samaritan coins, the letter "thau" has the form of a cross; which, if Scaliger had met with, he says he would never have opposed the testimonies of Origen and Jerom; though, after all, it seems to be no other than the form of the Greek "x"; and so the Talmudists say (w) the high priest, was anointed on his forehead in the same form: some think this letter was the mark, because it is the first letter of the word "the law"; as if it pointed out such who were obedient to it; or of the word "thou shall live". It is a Rabbinical fancy, mentioned by Kimchi (x), that Gabriel had orders to write the letter in ink upon the foreheads of the righteous, and in blood upon the foreheads of the wicked; in the one it signified "thou shall live", and in the other "thou shall die"; but, as Calvin observes, rather, if this letter could be thought to be meant, the reason of it was, because it is the last letter of the alphabet; and so may signify, that the Lord's people marked with it are the last among men, or the faith of the world; or that such who persevere to the end shall be saved: but the word signifies, not a letter, but a mark or sign; and so it is interpreted in the Septuagint version, and by the Targum, Jarchi, Kimchi, and others; and denotes the distinction the Lord had made by his grace between them and others; and now by his power and providence in the protection of them; for the, Lord knows them that are his, and will preserve them. The allusion is either to the marking of servants in their foreheads, by which they were known who they belonged to, Revelation 7:3; or to the sprinkling of the posts of the Israelites' houses with blood, when the firstborn of Egypt were destroyed, Exodus 12:22;

Cambridge Bible for Schools and Colleges
4. set a mark] The word is Tav, the last letter of the alphabet, the old form of which was a cross. The term is used here as in Job 31:35, of a mark in general, though perhaps the Tav or cross was the simplest form the mark could take. The passage is imitated, Revelation 7, though the mark there is the name of God. All who mourned over the abominations done in Jerusalem were to be thus sealed and spared.

Companies trying to look cool, with branding their stuff with a "x" in it. Sounds 'mysterious' they seem to think