Don't tell me you don't admire (and envy) that guy. That's a big risk and gigantic payoff, with a lot of hard work and probably some shady shit - article mentions one popcorn product had "concerning amounts of lead"... wtf.
If retards are willing to pay $5 for a bag of popcorn they could have made themselves for less than $0.25, might as well go for it. LOL all it takes is just tossing kernels with a little oil then popping them in the microwave or on a stovetop. Or just buy a popcorn popper for like $15.
Funny to imagine that there might be goats here who are worth $10+ million. Maybe Icemonkey should sell his business and invest in Upgoat instead.
In 2012, he got his MBA degree and started his new full-time job as LesserEvil’s CEO. Among his first moves: hiring his graduate school friend Andrew Strife as COO and CFO, and his wakeboard instructor as head of marketing.
Coristine’s savings had largely run out, so the team raised an undisclosed amount of money from their friends and family, and secured more financing through a connection Coristine had at a bank, says Strife.
You and I must have read different articles. The one I read made it clear that the guy utilized his professional and personal connections to turn the business around. How else would he have done it?
I did read this: "Coristine had no experience in the food industry....." "I didn't know anyone in food.. to ask wether I was crazy or not..." "The risk was impulsive and ill-researched....was losing money and bringing in less than $1 million"
I always like the details that get buried in the stories; they usually create a different picture when taken together.
He takes out an undisclosed amount of debt from angel investors. If it was like $10 million dollars, that sort of takes the edge off the $250,000.
They go out of their way to make these stories look like providence from above when the reality is usually something like: this guy, despite taking a large risk, was a lot more well-connected than you think, and this probably isn't the miracle you think it is. You do have to give credit where it's due (smart re-branding and all that), but it reminds me of so many of the "lifestyle" stories you hear about successful business owners. "How I crammed all of my emailing into 10 minutes while I'm on the treadmill, and it saved me 10 gorgillion dollars."
Also, the "I did this without even researching things. Guess I got lucky." Yeah. Okay. You got funding from a private equity group that literally does this exact thing all of the time. You, the guy in the story, are part of that re-brand, i.e., your story is branding.
Does the article say how much he invested into the company over the following 14 years?. Would love a quick look at his books.
But fair play to him if all is as presented.
Lots of similar stories around the world.
Here in NZ a young guy at 23 Sam Morgen (his Father an accomplished economist) took the 'Buy, sell , Exchange' newsprint idea and started 'Trade Me' which is now New Zealand's largest online auction and classifieds website. The site was founded in 1999 b, sold it for NZ$700 million in 2006 but remained on the board.
[ + ] TALKLOL
[ - ] TALKLOL 0 points 4 daysApr 28, 2025 16:36:21 ago (+0/-0)
[ + ] dassar
[ - ] dassar 0 points 4 daysApr 28, 2025 16:56:52 ago (+0/-0)
[ + ] PoundOfFlesh
[ - ] PoundOfFlesh [op] 0 points 4 daysApr 28, 2025 17:18:30 ago (+0/-0)
[ + ] TALKLOL
[ - ] TALKLOL 0 points 3 daysApr 28, 2025 19:45:28 ago (+0/-0)
[ + ] PoundOfFlesh
[ - ] PoundOfFlesh [op] 0 points 3 daysApr 28, 2025 21:28:16 ago (+0/-0)
You and I must have read different articles. The one I read made it clear that the guy utilized his professional and personal connections to turn the business around. How else would he have done it?
[ + ] TALKLOL
[ - ] TALKLOL 0 points 3 daysApr 29, 2025 05:36:12 ago (+0/-0)
"Coristine had no experience in the food industry....."
"I didn't know anyone in food.. to ask wether I was crazy or not..."
"The risk was impulsive and ill-researched....was losing money and bringing in less than $1 million"
[ + ] PoundOfFlesh
[ - ] PoundOfFlesh [op] 0 points 3 daysApr 29, 2025 16:22:43 ago (+0/-0)
So he hired people that did.
Simply means he was taking a big risk.
The article isn't claiming he turned the company around by magic. I'm not sure what point you're trying to make.
Why not just give him credit for taking a huge risk and for making the right moves to have it pay off?
[ + ] CHIRO
[ - ] CHIRO 5 points 4 daysApr 28, 2025 12:20:34 ago (+5/-0)*
He takes out an undisclosed amount of debt from angel investors. If it was like $10 million dollars, that sort of takes the edge off the $250,000.
They go out of their way to make these stories look like providence from above when the reality is usually something like: this guy, despite taking a large risk, was a lot more well-connected than you think, and this probably isn't the miracle you think it is. You do have to give credit where it's due (smart re-branding and all that), but it reminds me of so many of the "lifestyle" stories you hear about successful business owners. "How I crammed all of my emailing into 10 minutes while I'm on the treadmill, and it saved me 10 gorgillion dollars."
Also, the "I did this without even researching things. Guess I got lucky." Yeah. Okay. You got funding from a private equity group that literally does this exact thing all of the time. You, the guy in the story, are part of that re-brand, i.e., your story is branding.
[ + ] PoundOfFlesh
[ - ] PoundOfFlesh [op] 1 point 4 daysApr 28, 2025 14:13:32 ago (+1/-0)
Even if he was extremely lucky with his connections, he still came out with a gigantic ROI. Credit where credit is due.
A big part of his success was probably hiring the right people to make all the critical decisions in supply, finances, production, etc.
[ + ] dassar
[ - ] dassar 0 points 4 daysApr 28, 2025 16:55:20 ago (+0/-0)
Would love a quick look at his books.
But fair play to him if all is as presented.
Lots of similar stories around the world.
Here in NZ a young guy at 23 Sam Morgen (his Father an accomplished economist) took the 'Buy, sell , Exchange' newsprint idea and started 'Trade Me' which is now New Zealand's largest online auction and classifieds website. The site was founded in 1999 b, sold it for NZ$700 million in 2006 but remained on the board.